Press releases

16.03
2018

Hike in cash revenue by 15%. Digest of 2017 in Wirtualna Polska

Owing to the two-digit growth rate in e-commerce and the steady pursuit of its strategy, the WP Group generated record-high revenue. In the online segment alone revenue reached nearly PLN 460 million. The online segment’s adjusted EBITDA for 2017 smashed the PLN 150 million mark. WP TV became the leading MUX-8 broadcaster in terms of viewership.

Wirtualna Polska’s financial performance was driven predominantly by the above-average growth of e-commerce travel and tourism companies (Wakacje, Nocowanie, eHoliday), interior decoration retailers (Homebook), fashion houses (Domodi, Allani) and financial service providers (TotalMoney). In 2017, EBITDA reported by wakacje.pl surged 39%. Consolidated cash revenue from sales of all services provided by this company in 2017 was more than PLN 423 million.

The following table presents the main positions of the income statement for the year ending 2017 and 2016:

in PLN’000

Twelve months ending
31 December 2017

Twelve months ending
31 December 2016

Change

PLN’000

Change %

Segment ONLINE

 

     

Sales

457,482

414,694

42,788

10.3%

Cash sales

424,502

376,873

47,629

12.6%

Adjusted EBITDA

150,580

135,884

14,696

10.8%

EBITDA

142,192

126,672

15,520

12.3%

TV segment

 

     

Sales

8,131

450

7,681

1,706.9%

Cash sales

8,131

450

7,681

1,706.9%

Adjusted EBITDA

 (12,195)

 (3,729)

 (8,466)

227.0%

EBITDA

 (12,556)

 (3,727)

 (8,829)

236.9%

Segments total

 

     

Sales

465,613

415,144

50,469

12.2%

Cash sales

432,633

377,323

55,310

14.7%

Adjusted EBITDA

138,385

132,155

6,230

4.7%

EBITDA

129,636

122,945

6,691

5.4%

Amortization and depreciation of fixed assets and intangibles

 (51,007)

 (42,082)

 (8,925)

21.2%

Operating profit

78,629

80,863

 (2,234)

(2.8%)

Result on financial activities

 (24,340)

 (17,337)

 (7,003)

40.4%

Profit before tax

54,289

15,400

38,889

252.5%

Net profit

40,032

53,848

 (13,816)

(25.7%)

 

Since the acquisition of Wirtualna Polska 5 years ago, our revenue grew from PLN 150 million to PLN 465 million and our EBITDA swelled from PLN 50 million to PLN 150 million. And all of us at Wirtualna Polska are proud of this achievement – says Jacek Świderski, CEO of Wirtualna Polska.

In February 2018, WP TV became the leader in terms of viewership among the broadcasters available on MUX-8 terrestrial digital television. The station’s share in the commercial viewer market (viewers aged 16-49) was 0.38%.

This record-breaking result was driven largely by “The Chairman's Ear” series broadcasted from 20 January. Premiere episodes of the first two seasons on WP TV were watched by an average of 163,000 viewers, and the 7 most popular episodes drew in more than 200,000 viewers. On 18 March, WP TV will start broadcasting the third season of the series. Premiere episodes will be broadcast every Sunday at 8:00 p.m.

The WP Pilot application also underwent major changes in 2017 aimed at improving the viewer experience and ensure the highest quality of TV channels. According to a Gemius/PBI survey, this proposal of convenient and legal access to online television attracted as many as 1.9 million real users in February through the website and the app. It also received an award at the Mobility Trends Gala and was selected the best B2C app in 2017.

Wirtualna Polska is a media and e-commerce holding group. According to a Gemius/PBI survey, in February 2018 21 million Poles used WP’s internet products. The WP Group owns the Wirtualna Polska horizontal portal which gained 800,000 new real users year-over-year. It also offers a website that responds to information and entertainment needs of young Internet users: o2.pl and specific topic-oriented websites.

 

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WIRTUALNA POLSKA HOLDING S.A.

ul. Jutrzenki 137 A
02-231 Warszawa
tel.: +48 22 57 63 900
fax: +48 22 57 63 901

REGON: 016366823
NIP: 5213111513