The Wirtualna Polska Group’s (“WP Group”, the “Group”) mission is to be partner of first choice for the Polish people, providing opinion-forming information, entertainment and services, and inspiration in daily decisions. The Group accomplishes its mission by providing attractive content and services to the portal users, tailored to their needs and profile.
Group owns one of the two most popular horizontal Internet portals in Poland, Wirtualna Polska. It also runs the horizontal o2 portal and numerous specialist vertical portals, including in particular:
Moreover, the Group conducts advertising activities comprising lead generation for internet shops, mainly within portals aggregating internet shop products and services (marketplace): Domodi and Allani for fashion; Homebook in the home and interior category; Direct.Money.pl and Finansowysupermarket.pl for financial services. The Group’s lead generation activity on the e-commerce market enables the Group to take advantage of the fast growth of e-commerce in Poland. Moreover, Grupa Money acquired in December 2014 has developed website services and has tools in place, enabling the buying and selling of financial products and services online, and saving, or managing private budgets.
Thanks to the high degree of popularity of the Group’s websites and services, the Group is able to reach a wide circle of users with its advertising message. It conducts operations on the Polish market of online advertising and offers a wide range of advertising products to its clients – modern display ads (visual formats), including online video ads, ads sent by e-mail, ads on mobile devices and ads based on the performance model (visits, leads and sales generation).
The WP Group incessantly continues its e-commerce investments, consolidating its position in the e-travel segment. In December 2015 GWP acquired Enovatis, the largest and fastest growing online travel agent operating the wakacje.pl website. In June 2016 entered into an agreement to acquire a 75% stake in nocowanie.pl – the national leader of accommodation intermediation market and at the same time one of the most frequently visited travel websites on the Internet. Following the closing of the transaction, the WP Group portfolio now contains two complementary travel e-commerce segments: nocowanie.pl and wakacje.pl. It is important that they address different needs of the consumers: those seeking accommodation in Poland and those going on foreign trips.
The Group offers free electronic mail to its users. The Group has the largest base of electronic mail users in Poland, which according to the Megapanel PBI/Gemius research amounted to 8.8 million real users as of December 2015 (however, it should be noted that the Megapanel PBI/Gemius data relate only to access via the website; according to the Group’s internal data as of December 2015, the Group had 11 million active e-mail accounts, including 7,3 million active WP e-mail accounts and 3.7 million active o2 e-mail accounts), whereas Google had 6.4 million real users and the Onet-RASP Group had 4.5 million real users.
The Group conducts operations on the Polish market in terms of online advertising, offering a wide range of advertising products to its clients – modern display ads, including online video ads, ads sent by e-mail, ads for mobile devices and ads based on the effectiveness model (i.e. based on the number of people accessing a website, filling in a form, registering, purchasing goods or services) (lead generation, performance marketing). Thanks to the high popularity of the Group’s websites and services, the Group is able to reach a wide range of users with its advertising message.
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tel.: +48 22 57 67 900
fax: +48 22 57 67 901