Mission of Wirtualna Polska Group (“WP Group”, the “Group”) is to be the partner of choice for Polish Internet users, providing them with opinion-forming information, entertainment and services and inspiring their daily decisions. The Group’s strategic plan aimed at fulfilling this mission involves achieving the position of the leading, lifestyle and entertainment medium in Poland by providing attractive content to Internet users, as well as useful and innovative services aligned with their changing needs, and, consequently, at strengthening its position as the leading, opinion-forming online media platform in Poland.
The Group implements its strategy by providing Internet users with services and content that fit their everyday customs and specifically by providing basic services related with the use of the internet such as e-mail and access to national and international news which are the principal reasons for using the Internet (based on the PBI survey – Polscy internauci: fakty i liczby 2013 (Polish internauts, facts and numbers, 2013)). Consequently, the Group’s business model is based on satisfying the basic needs of a large group of Internet users.
In the future, the Group intends to continue to develop the products and services that satisfy the above conditions, i.e. addressed to a large group of users, used regularly (frequency) and with high intensity (length of individual sessions).
Below are presented the main strategic goals of the Group in individual segments of the online market the realisation of which will make it possible to achieve the primary objective of the Group which is achieving the position of the principal information-lifestyle-entertainment medium in Poland:
In the Management Board’s opinion, the following tendencies will continue to affect the Group’s operations:
An increase in costs, especially wages and salaries, resulting from an improvement in the quality of content provided to users and the increased number of video adverts and their improving quality.
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